On Friday morning, Anthony Valletta was promoted to the top helm of bartaco as CEO, a position previously held by cofounder Scott Lawton, who will transition to chairman of the board. The move marks a new chapter for the NextGen Casual concept serving up street tacos and craft cocktails at its 30 locations and counting.
Valletta, who initially joined the brand as senior VP of operations in September 2021, was quickly elevated to the role of president the following year. He brings over 20 years of hospitality leadership experience to his new role, with a background that spans brands such as the Mina Group, Del Frisco’s, and Darden Restaurants. Known for his innovative approach to operational strategy and team development, Valletta has a proven track record of enhancing guest experiences and delivering strong financial results. His leadership at bartaco over the past three years as president has prepared him to take the reins and guide the company’s next phase.
“I am truly honored to step into the role of CEO and excited for the opportunity to lead this dynamic team into the next chapter of growth and innovation,” said Valletta in a statement. “As we build on the strong foundation we’ve laid, I look forward to driving even greater success and creating exceptional experiences for our guests. I am inspired by the talent and dedication of our team, and together we will continue to push boundaries and build a bright future for the company.”
Lawton, who cofounded bartaco in 2010, was instrumental in shaping the brand’s identity and navigating challenges, including the pandemic where he rolled out QR code ordering to streamline the customer experience. His efforts have positioned bartaco as a community-centric concept known for its distinctive dining experience and technological adaptability. In November 2023, Lawton also added the CEO title at Uncle Julio’s Restaurant Group.
“I am thrilled to hand the reins over to Anthony, who has proven to be an exceptional leader from day one,” Lawton said in a statement. “As president for the last three years, he has really grown into the role and demonstrated remarkable leadership. He is the perfect person to take bartaco into the future. I am also excited to be stepping into the chairman role so that I may continue to assist him in any way possible.”
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