Food industry thought leader, brand innovator, and marketing guru John Moore, former long-time Starbucks marketing manager and Whole Foods director of marketing, will speak at the 2013 Tri-State Food Expo on Tuesday, October 1, at 1:00 p.m.  The Tri-State Food Expo, taking place October 1–2 at the Meadowlands Expo Center in Secaucus, New Jersey, is a trade-only event for the New York/New Jersey/Connecticut retail and foodservice trade industry.

Moore’s address will focus on the message, “The Bigness of Smallness”.  Using examples of established and emerging brands, he will guide Tri-State Food Expo’s foodservice and retail attendees through actionable methods for how small businesses can thrive in a crowded marketplace and how big businesses can continue growing when faced with upstart competition.  This paradox of growth serves as the foundation for John Moore’s insight on how businesses can get bigger by acting smaller.