Every business has a website. Not only is it an information hub for your customers to find out everything they need to know about your business, but it’s also one of the best marketing tools you can have as a restaurant and is almost guaranteed to boost your revenue if done properly.
However, while building websites isn’t everybody’s forte, it’s never been easier to build one for yourself and your business. Whether you’re learning to code it yourself, or using a free blogging platform such as WordPress, here are some tips and tricks to remember so your website is as good as it can be.
Research Your Target Market
Before you create a single page or type anything, the first thing you need to do is to set out and make you know exactly who your target market is as this will directly affect every aspect of your website.
“Consider what type of customers you serve, be it children, adults, families, groups of friends, blue-chip clients, businessmen and women and more. Then check out your competitors of similar businesses, regardless of where they are in the world, to get a rough idea of what you’re aiming for,” says Sherrill Clay, a marketing expert and Huffingtonpost writer.
Writing the About Us Page
One of the most important pages a website has is the About Us page. It’s also the most visited page on any website. Within this page, you’ll want to detail the story of how your business came to be and the story of your restaurant so far.
The better the story, the more human and connectable your restaurant will be to your customers and the more likely they are to come and eat in your establishment. Whether you’re a family-owned business or otherwise, try and place real emotion into your story.
When writing your story, be sure to check it over for correct grammar to hold your credibility as a business. You can do this easily using tools like Grammarix and Ukwritings, a service recommended by UK Top Writers.
Choose a Minimal Design
When it comes to the design of your website, it’s important to make sure that you choose and clean and tidy design. You want everything to look fluid and easy to use. Cram too much information onto your pages, or use a ‘messy’ design, and people won’t be interested in what you have to say.
Likewise, choosing a clean design is extremely beneficial. It allows you to show off important pieces of information, such as your menu and offers, making customers more aware of what you’re offering.
Creating Blog Content
Blogs are one of the best marketing tools a business can have. If blogs are the art form, your website is the canvas. You can talk about anything in your blog posts, whether it’s what wine goes best with what food, the history of a certain dish you’re serving, how to cook certain food properly, or even recipes.
The most important thing to remember here is to make it relevant to the style of your restaurant. By creating user-friendly content, you can easily draw in more customers to your business, while embedding your business in their minds while you’re at home.
Of course, writing content is a time-consuming activity which you might struggle with if you’re trying to run a restaurant. If this is the case, use writing services like My Writing Way or Academadvisor.
Include a Contact Form
No matter where you are in the world, you can be sure there are rival restaurants in your area. With so much choice available, customers are fussier than ever before when it comes to eating out.
This means they’re asking questions, especially when it comes to dietary requirements and available options. By including a contact form on your website, an essential feature, customers can get in touch with you easily and effectively, boosting your overall customer experience.
As you can see, creating a feature-full website doesn’t have to be a drag. The main aspect you’ll need to consider is giving your customers the best experience you possibly can. The better their online experience, the more likely they are to eat out at your restaurant.