Coast to coast
The concept, started in April 2012 by Sabin Lomac and Jim Tselikis, received a $55,000 investment from Barbara Corcoran on “Shark Tank.” It’s all been butter since. You can find trucks in 13 markets (Atlanta, Dallas, Houston, LA, Las Vegas, Napa Valley, Nashville, Orlando, Phoenix, Raleigh, San Diego, Sacramento, San Antonio). Cousins operates on a franchising model, which probably felt all but impossible back in the day for a food truck. But the eatery, which has appeared on The Chew, The Katie Couric Show, and has handfuls of local awards, defies the odds in its own right. Lobster from a truck? Lines wrap around city blocks (I waited 45 minutes or so). The product is fresh and straightforward, as it should be, and there’s also a growing Shore to Door service that allows customers to order lobster from the company’s Maine facility to their homes.