Bacon Bros. is charting a path of three to five new restaurants a year over the next several. The franchise fee is $50,000 and the total investment sits between $739,000 and $1.5 million. Porter has no illusions about Bacon Bros. popping up in McDonald’s-like fashion across the nation. In fact, it’s not a model the company wants or is trying to foster.
Bacon Bros. is simply not a restaurant that can’t be cut out and fit into a similar shape. The original unit is very original, and they’re doing their best to make sure each additional location presents a similar feel.
“What makes us think we can do it? Partly I think we’re going to change a little bit of the franchise model,” Porter says. “When you walk into a Bacon Bros. we don’t want people to think of it as a franchise. We want them to think this is a locally owned restaurant. Because, regardless of what most people think, most franchises are locally owned restaurants. We want them to sit down and say, ‘Yes, this a locally owned restaurant. Yes, it’s a franchise.’ But we’re seeing the franchises as more of a partnership with our franchisee as opposed to a franchisor-franchisee relationship.”