Diversified Restaurant Holdings, Inc., the creator, developer, and operator of the Bagger Dave's Burger Tavern and one of the largest franchisees for Buffalo Wild Wings, recently unveiled the latest BWW restaurant located in Sterling Heights, Michigan.
The new restaurant marks the first BWW restaurant in the state to feature the new Stadia design, aimed at bringing the feel of a stadium to the dining experience. The location also offers an additional 1,000 square feet with an additional 60 seats and features an all-season patio.
"We believe the high energy created by the dynamic Stadia design will quickly evolve this location into a social gathering spot and a way to better enjoy games and amplify the overall experience of dining at BWW," says Michael Ansley, president and CEO of DRH.
The new restaurant is a relocation of a nearby BWW restaurant, which first opened in 1999. This restaurant was the first BWW to be opened as part of the DRH portfolio, which has now grown to 36 BWW restaurants in total.
The first 100 customers at the new location received a coupon book valid for six free wings every week, for an entire year.