Zenreach, a leader in Walk-Through Marketing technology, has named Nitin Duggal as their new Chief Product Officer. Duggal brings more than two decades of marketing technology leadership experience to Zenreach and has led product creation efforts that have changed the landscape of marketing technology, creating market resonance for direct-to-consumer brands and marketers.
Prior to joining Zenreach, Duggal served as the Chief Product Officer for Affinity, where he led product, design, business, and marketing functions for the martech software as a service company. In his career Duggal has been instrumental in building out products and partnerships across a range of initiatives to shape the future of marketing technology. Duggal has been instrumental in building out products that innovated Unified ID to replace 3rd party cookies and mobile IDs, omni-channel measurement and attribution to show the impact of traditional, digital, and social channels on the customer journey, and identifying high-value customer segments through cloud-native customer data management.
“When a leader like Nitin comes along who is not only aligned to our approach but also has deep knowledge and experience in this space, that's an opportunity we couldn't pass up,” says Zenreach CEO John Kelly. “We are delighted to have him on the team and look forward to what his leadership brings to Zenreach in 2021 and beyond.”
Duggal has devoted his career to improving the technology that direct-to-consumer marketers rely on to deliver breakthrough customer experiences and is well poised to address the challenges that currently exist in the location-based marketing and attribution space. He has several patents to his name in data science and internet technologies, and exudes a deep understanding of the technical details behind these innovations.
“Zenreach’s undeniable momentum and Walk-Through™ Marketing is setting the standard for how marketers can deliver location-based marketing by connecting the digital and physical worlds,” adds Duggal. “I believe Zenreach is well positioned to accelerate growth by introducing breakthrough customer experiences and engagement that take advantage of the accuracy of WiFi and the embedded consumer consent to help brands engage with customers online and in-store, and I look forward to bringing my product leadership and martech domain expertise to help the company realize its vision.”
Duggal has served in several other leadership roles including Vice President of Product Management at audience intelligence and measurement company Quantcast and Chief Operating Officer at JustShareIt.
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