Dallas USA and London UK—British restaurant intelligence platform, Yumpingo, has launched in the United States with TGI Friday’s, introducing its real-time customer engagement and data analytics technology in restaurants across nine states.
With restaurants receiving over 7,500 at-table food, beverage and service reviews per location per month, Yumpingo’s partnership with Fridays will introduce big data to transform US restaurant operations and create a new future forward.
Yumpingo is already used by many of the UK’s largest and most innovative restaurant businesses, including Mitchells & Butlers, Jamie’s Italian, Bill’s and Wahaca. Guests complete a one minute review at the end of the experience, either on Yumpingo devices, which replace traditional check presenters, or on their own device.
Yumpingo delivers over 4,000 percent more reviews per restaurant than from Yelp, TripAdvisor, Opentable, Facebook & Google combined, with up to 66 percent of guests sharing their voice without any incentive and 20 percent leaving an email address. This volume and granularity of live customer sentiment allows brands to understand every facet of the customer experience, identify what needs to be fixed, develop specific actions and measure improvements.
Yumpingo will now be used by TGI Friday’s to optimize menu development and execution of food, beverage and service at store, shift, kitchen and server level.
Sherif Mityas, Chief Experience Officer at TGI Friday’s said: “The restaurant industry has traditionally relied too much on gut feel, antiquated spot check surveys and misleading online reviews to track and optimize guest experiences, with a tiny proportion of real customers ever feeding back on their experience. We know technology can solve this. Yumpingo's platform is a real-time solution which taps into the silent majority of our guests, giving the entire TGI Friday’s team complete certainty of how to optimize customer satisfaction with our people and our product.”
Since using Yumpingo, British restaurant group BIRD has seen an 8.3 percent increase in comp sales in the first half of 2018, attributed to traffic gains resulting from improved product and service. Mitchells & Butlers, the largest operator of restaurants, pubs and bars in the UK with over 1,800 stores, saw NPS increases with an 18 percent jump in the number of customers promoting restaurants brands within just 4 months.
Sherif Mityas, Chief Experience Officer at TGI Friday’s continues, “Data is the most powerful asset we have to ensure we delight customers, optimizing their food and service and ensuring they come back time and time again for more. Yumpingo is a game changer for how restaurants are now able to use technology to optimize the complete customer experience.”
Gary Goodman, founder and CEO of Yumpingo says: “TGI Friday’s are a perfect partner for us as we scale globally and bring our at-table one-minute review platform to the US restaurant market. We share a common vision, to transform the entire customer experience by using technology to seamlessly connect customers and restaurants digitally in live service.”
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