Xperience Restaurant Group, a leading casual and fine dining operator known for beloved brands like El Torito, Chevys Fresh Mex, Acapulco and more, announced the launch of Xperience Rewards, a loyalty program offering guests of El Torito, Chevys and Acapulco exclusive member-only free perks and Xperiences.
Members who sign-up for Xperience Rewards will earn 10 points or “Chips” for every $1 spent in the restaurant or online and will receive a free order of guacamole just for signing up. Users will also have the ability to save their favorite menu items for easy online ordering for both pick-up and delivery, streamlining the ordering process for both customers and waitstaff.
“At XRG, we’re grateful to have such loyal guests and could not be more thrilled to launch our loyalty program, Xperience Rewards, as a thank you for their continued business,” says XRG CEO Randy Sharpe. “We intend for the rewards, exclusive offers and efficiency that the program offers to strengthen our relationship with existing guests, while also bringing in a whole new generation of diners.”
Known for their signature happy hours and taco tuesday deals, visitors of El Torito, Chevys, and Acapulco are now able to experience never before offered specials including $8 breakfast, a free birthday entree, first access to limited time, off-the menu items, and more. All three brands will also offer individuals the opportunity to earn extra points on select items and dates.
In addition to being able to enter into exclusive sweepstakes to win Xperiences such as concerts, festivals, sporting events, and more, members can use their points to earn free and discounted menu options including:
- 500 Chips = Free queso
- 1,000 Chips = Free dessert
- 1,500 Chips = Free tableside guacamole or an appetizer
- 2,000 Chips = Free two item combo
- 2,500 Chips = Free entree of choice
- 3,000 Chips = 30% off your next purchase
To coincide with XRG’s ongoing mission to be consistently innovative in food, beverage and service, this program comes on the heels of a moment of massive growth for the XRG brand, following multi-million dollar renovations across most Chevys and El Torito locations. Slated to be completed by Fall 2022, the newly refurbished establishments boast enhanced furniture, flooring, and overall design to curate the feeling of contemporary Mexican haciendas.
