As a leading advocate for female consumers, WomenCertified Inc. honored Cugino’s for earning the 2016 Women’s Choice Award based on extraordinary recommendations from its female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.
Cugino’s received excellent survey scores, with the vast majority of customers rating the experience and overall quality of Cugino’s Dry Soup Mix as “extremely satisfied.”
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” says Delia Passi, CEO and founder. “By carrying the Women’s Choice Award seal, brands like Cugino’s signify their commitment to empower women to make smart buying choices.”
“Without people, there is no business,” adds Cugino’s president and CEO Daniel Hochstatter. “Cugino’s is a family business. We began with three kids, a Red Flyer wagon, and a Golden Retriever selling door to door to our friends and neighbors in the hopes of bringing something fun and delicious to their homes. Nothing makes us happier than hearing that a family fell in love with our soups or thanks us for providing an affordable family meal option. The unseen value of the Women’s Choice Award is the heartwarming affirmation that the women we exist to serve are truly pleased with the products that we pour our heart and soul into.”
Female consumers represent a driving economic powerhouse, controlling 65 percent, or approximately $20 trillion annually, in global spending and more than 80 percent of U.S. spending, according to the Harvard Business Review and the Continuum's Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92 percent of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.
Passi comments on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the number one consumer—women.”
“We are pleased to salute Cugino’s for their focus on excellence, a commitment that is recognized by women consumers nationwide,” Passi says.
For more information, please visit www.cuginos.com.
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