Whataburger and H-E-B are rolling out Buffalo Sauce, 40-ounce Fancy, and 40-ounce Spicy Ketchup at H-E-B stores, offering customers a new flavor and two long-time fan favorites in a new size. Whataburger’s new Signature Sauces include:

Buffalo Sauce

The flavor of our Buffalo Ranch Chicken Strip Sandwich lives on in this sauce. It’s tasty and buttery and has just the right touch of heat for your home-cooked meals.

40-ounce Fancy Ketchup

Originally launched at H-E-B in 2013 in 20-ounce bottles, Whataburger’s Fancy Ketchup now comes in a larger 40-ounce size. Admirers even have a dedicated Facebook fan page with more than 20,000 fans, where fans have described the condiment as “life-changing,” “best on the planet” and “ketchup of the gods.”

40-ounce Spicy Ketchup

First introduced as a limited-time offer in 2011, Whataburger’s Spicy Ketchup was also added to H-E-B shelves in 20-ounce bottles and made permanently available in all restaurants in 2013. This jalapeño-infused condiment with a taste bigger than Texas is a fan favorite that combines sweet and spicy flavors that anyone can enjoy.

“At Whataburger, we believe in serving great food that’s full of flavor,” says Vice President of Retail Mike Sobel. “We love hearing from fans about their favorite menu items and Signature Sauce pairings, and we’re happy to expand our lineup of sauces at H-E-B to help satisfy their cravings. Plus, we think our fans will be delighted to know they can get Texas-sized, larger versions of their go-to ketchup condiments.” 

Foodservice at Retail, Industry News