Waldorf Astoria New York announced Markus Tschuschnig as general manager of La Chine, the hotel’s new modern, upscale Chinese restaurant. An accomplished food and beverage manager with more than 14 years of international hospitality experience, Tschuschnig directs and oversees the day-to-day operations of the restaurant, which officially opened on November 3.
Applying extensive expertise in restaurant operations, Tschuschnig will focus on developing La Chine into a must-visit destination for high-end foodies, experientialists, New York City locals, and international visitors alike. Tschuschnig uses a disciplined approach to ensure La Chine offers an authentic dining experience using flavor profiles of provincial Chinese cuisine in a sophisticated presentation. In this new role, Tschuschnig brings a highly impactful approach to collaborative leadership, focused on streamlined operations and a performance strategy that seamlessly elevates awareness and drives business growth for the new restaurant.
“Markus brings a wealth of New York City restaurant experience and foresight needed to fulfill our vision for an authentic, sophisticated Chinese restaurant that isn’t currently available in Manhattan,” says Michael Hoffmann, managing director of the Waldorf Astoria New York. “In his capable hands, La Chine will continue the Waldorf Astoria New York’s renowned international legacy of heightened and forward-thinking cuisine.”
Tschuschnig’s resumé features an acclaimed roster of successful restaurant openings. He most recently served as the operations and beverage director of Kappo Masa & Masa, opening the second location in New York City’s Upper East Side. Before this role, Tschuschnig honed his skills in sales and profitability growth through vast managerial and directional leadership positions at independent restaurant groups and hotel culinary programs. Tschuschnig led the transatlantic expansion of multi-billion dollar enterprise Rana USA, LLC and, as director of food and beverage outlets at Hilton Fort Lauderdale Marina & Yacht Club, he implemented labor cost controls, which resulted in a steady 40 percent profitability growth.
Tschuschnig’s hospitality career began with front office positions and account management roles in hotels and restaurants throughout Austria. After graduating from the Hotel Management School St. Johann of Tyrol, Austria, he earned a Bachelor of International Business Administration and Hospitality Management from the highly regarded Economic University of Vienna, Austria. Tschuschnig is also a certified wine and sake sommelier, Hilton certified trainer, and speaks several languages including English, German, French, and Italian.
La Chine will be located in the space previously occupied by Oscar’s American Brasserie on Lexington and East 50th Street.