Uno Pizzeria and Grill, the inventor of deep dish pizza in Chicago in 1943, has introduced a Virtual Brand called Detroit Pizza Works which features Detroit-style pizza. Detroit-style pizza has grown in popularity over the last few years and has expanded outside of the Detroit area across the U.S. There are distinct characteristics of Detroit-style pizza that make it unique – rectangular in shape, a thick but light and airy dough, a cheese-baked edge, and tomato sauce that is spread like a racing stripe across the top of the pizza.
Uno Pizzeria and Grill has developed a recipe that stays true to all of the hallmark details that make Detroit-style pizza unique. Detroit Pizza Works was launched in November of last year on major Delivery apps – Door Dash, Uber Eats and Grubhub. Uno Pizzeria and Grill CEO Erik Frederick enthusiastically stated “The feedback we’ve received from our guests is that we’ve absolutely ‘nailed it.”
Frederick continues, “Even though UNO’s is the birthplace of, and is known for deep dish pizza, we also make a spectacular Chicago-style thin crust pizza. Our customers have grown to trust us to provide quality pizza varieties. And if a new great style comes along we will always explore the possibilities to expand our product offerings. With Detroit Pizza Works, we wanted to stay true to the classic Detroit-style pizza and think we have a top-of-the-line pizza to offer. The Virtual Kitchen marketplace gives us the opportunity to open up to entirely new guests and markets.”
Based on the overwhelming success of the Detroit Pizza Works virtual brand, UNO is now offering Detroit-style pizza in select restaurants as an LTO for takeout and delivery only. It will be offered for dine in at many UNO restaurants in June.
“Everyone loves pizza and we want to give our guests a variety of options to appeal to their individual tastes and occasions. As long as it is awesome pizza, we will always look to expand our horizons.” Frederick concludes.
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