United Fresh Showcases Food Safety


The United Fresh Produce Association will feature a showcase of the latest in food safety technology and practices this spring at United Fresh 2010, April 20-23 at the Sands Expo & Convention Center in Las Vegas. The new Food Safety and Research Demo Center will join last year’s successful Traceability Demo Center (expanded this year to include logistics and other supply chain solutions) on the United Fresh 2010 show floor.

As the produce industry’s only dedicated exhibit area focused exclusively on food safety solutions for all points in the fresh and fresh-cut produce supply chain, the Food Safety and Research Demo Center will help attendees answer pressing questions in this all-important industry field.

“Given the importance of food safety within the fresh produce industry, the Food Safety and Research Demo Center became a must at this year’s show,” says Dr. David Gombas, United Fresh senior vice president of food safety and technology. “Visitors to the center will be able to learn about advances in best practices, audit harmonization, pending legislation, and more, all in one stop.”

The vision for the Food Safety and Research Demo Center would not have been possible had it not been for the level of success enjoyed by its traceability counterpart at last year’s United Fresh show.

“We had such a resounding turnout and reception at last year’s center that its return in 2010 was a natural decision,” says United Fresh vice president of supply chain management Dan Vaché. “With the progress that the industry is making on traceability, including the fulfillment of the first three milestones of the Produce Traceability Initiative, we have seen a tangible need for the solutions provided in the demo center, and we look forward to what 2010 has in store.”

The demo centers are a key part of United Fresh 2010’s theme of "Winning is Everything." United Fresh 2010 looks to highlight the skills, products, and technologies needed to build and maintain a successful, winning produce business, focusing on specialized programming for all segments of the fresh and fresh-cut produce industry.

New features at United Fresh 2010 include a Food Safety & Research Pavilion showcasing food safety solutions for growers and retailers and the Global Conference on Produce Sustainability, hosted immediately following United Fresh 2010 by United’s new Center for Global Produce Sustainability.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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