FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Twin Peaks Restaurant and 16 other restaurant concepts, is teaming up with Dos Equis, Red Bull, Q Mixers and Fireball Cinnamon Whisky for the ultimate bracket giveaway.

Starting Feb. 16, basketball fans can sign up to put their college basketball knowledge — and luck — to the test with a chance to win $2 million … or should we say, Dos Million! This year, the Twin Peaks $2 Million Bracket Challenge will award $2 million to the fan that does the impossible and submits a perfect bracket to their website.

Twin Peaks is aware of the infamous statistic about the perfect bracket — a one in 9.2 quintillion chance. That’s why the ultimate sports lodge is offering more ways to win:

  • 60 or more games selected correctly and win $20,000 cash
  • The best overall bracket wins free Twin Peaks for a Year
  • Top 10 overall bracket submissions win a $200 Twin Peaks Gift Card
  • Win a $50 Twin Peaks Gift Card for picking the top bracket at your local lodge

 

Participants will have from March 13-17 to fill out their brackets, and the winners will be announced on April 5. From the first tipoff to cutting down the net after the National Championship, Twin Peaks will be the tournament HQ with wall-to-wall TVs playing every upset, buzzer-beater and tournament blowout. Local fans will be in sports paradise while they enjoy scratch-made food, 29-degree beers on tap – including national and local favorites – and scenic views served in a cozy lodge environment.

“We took Twin Peaks’ bracket challenge to the next level this year with the brand’s first cash giveaways and prizes,” says Twin Peaks CEO Joe Hummel. “We look forward to seeing all of our loyal fans join in on the action.”

While sports fans enjoy college basketball’s most glorious month, Twin Peaks will offer more than just traditional draft beer and bar food. In addition to the wide selection of draft favorites, the ultimate sports lodge is rolling out innovative cocktails, classic shots and fresh, new margaritas, enhancing its selection of rare and unique tequilas and whiskeys, which serve as the foundation of its premium spirit selection and creative cocktails. Plus, the made-from-scratch kitchen is bursting with flavors with items such as hand-smashed burgers seared to order, beer-battered chicken tenders, in-house smoked favorites and game day shareables for the whole crew.

Industry News, Marketing & Promotions, Twin Peaks