After driving robust momentum throughout the entire year, FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Twin Peaks Restaurant and 16 other restaurant concepts, announced that Twin Peaks ranked in the top five of Knapp-Track’s casual dining sales report for 2021.
Twin Peaks has navigated through the various recent hardships facing the restaurant industry and emerged stronger than before, consistently increasing sales and generating growth over the past two years.
“Twin Peaks continues to be a leader across all metrics of the casual dining space,” says Twin Peaks CEO Joe Hummel. “Our team is relentless in the pursuit to make Twin Peaks a worldwide brand, and we’re so happy about the huge steps we took towards that goal in 2021. We look forward to building on our success and continuing to grow in 2022 and beyond.”
In 2021, Twin Peaks executed its strongest push for domestic and international development to date. The company signed its first franchise agreement in the northeastern region of the U.S. with a 10-store deal in Philadelphia. This was in addition to agreements for four restaurants in the Las Vegas area and three throughout Phoenix. Twin Peaks’ most ambitious deal was across the border with a franchise development agreement for 32 lodges to be built throughout Mexico within the next ten years. Along with these agreements for new locations, in 2021 Twin Peaks opened 11 lodges in new and existing states such as Arizona, Florida, Kentucky, North Dakota, South Carolina and Texas.
“We knew Twin Peaks had significant momentum when they first emerged on our radar for acquisition, but they continue to impress us with every new deal since joining our portfolio in October 2021,” says FAT Brands CEO Andy Wiederhorn. “We look forward to building on their robust development pipeline, bringing the Twin Peaks experience to even more sports fans across the globe.”
As the go-to destination for the ultimate gameday experience, Twin Peaks’ culinary team consistently leans into menu innovation to fuel fans with their favorite made-from-scratch food. The brand launched several high-performing menu items including Loaded Fries, a Spicy Meatball Skillet and Spicy Meatball Parmesan sandwich, new wing sauces and more. Plus, the company continued its commitment to offering a premium beverage selection with the introduction of new beers and exclusive bourbon and tequila options.
In preparation for 2022, Twin Peaks began micro-launching and testing menu items in select lodges with scratch-made items such as made-in-house flatbread pizza, Crispy Mini Beef Tacos, and a lineup of Street Tacos each featuring in-house smoked meats. Plus, S’mores Chocolate Cake and *Cinnamon Toast Crunch Cheesecake featuring RumChata sauce are coming down the pipeline as possible additions.
To build on its culinary capabilities and capitalize on off-premise sales growth, Twin Peaks is continuing to bring its virtual chicken concept – Good as Cluck – to more markets across the states. In 2022, the company aims to own a greater portion of digital real estate and target a consumer looking for craveable food from the Twin Peaks menu.
Among several successful campaigns, one of Twin Peaks’ most engaging initiatives in 2021 was the company’s first-ever NIL partnership with an NCAA athlete. In October, Twin Peaks teamed up with former Navy Seal and current Nebraska Cornhusker linebacker Damian Jackson to raise funds for its national charity partner, Folds of Honor. This partnership resulted in a $5,000 donation to the organization.
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