We see large families with kids on a daily basis and we believe that our kids’ menu plays a large part in this. Just to show how successful it has been: Bubba's has been voted the Best Family Steakhouse for the past two years by the readers of the local Parent and Child magazine.
I know we have people who come to our restaurant just because of the kids’ menu. Some parents come because we’re offering a little something better for their kids. But there are others who don’t come to us because of the kids’ menu—they come for the food.
We don't really see the demand for a healthier kids’ menu. The chicken tenders and shrimp we grill on request in place of frying and will sub vegetables in place of fries. All of the items on the kids’ menu, expect for the hot dogs, [are] prepared at Bubba's. For example, we hand-cut and hand-batter the tenders instead of buying them frozen. This stays consistent with the rest of our menu as we cut, prepare and cook over 95% of our menu.
Kids are eating more whole foods than ever—sometimes without even recognizing them They’re getting used to these foods and therefore they’re OK with them. From my own experience as a father of four, children will eat the foods that are presented to them, provided they taste good and look good to eat. Obesity is a huge social epidemic and our kids are unhealthy. It’s a responsibility of purveyors, restaurants, chefs, parents, etc. to change that. I’m not saying restaurants only do that but we’re going to do our part.