Tom Sebok Joins NECG as Principal

Tom Sebok, a leading expert in growth strategy, global brand development and advertising, is joining NECG to help shape the future of Consulting in the rapidly-evolving world of marketing and innovation.

A former Managing Director at Accenture and Partner at PA Consulting, Sebok has a 30-year track-record in developing and implementing growth strategies for some of the world’s most recognized global brands such as AIG, AT&T, Bank of America, Bayer, Campbell’s, Dell, FedEx, Ford, Frito-Lay, Goldman Sachs, Hilton, KFC, Land Rover, Lowe’s, Mattel, Motorola, Office Depot, PepsiCo, Pizza Hut, PricewaterhouseCoopers, Unilever, UPS and Virgin Atlantic.

“I’m thrilled to be joining New England Consulting Group, with its rich legacy of service to the world’s leading marketing-driven companies”, said Sebok.  “At such a pivotal moment in time, priority focus for CEOs and their leadership teams must be on driving transformative growth.”

Sebok was CEO and president of Young & Rubicam (WPP) in North America and a Global Client Leader in Omnicom (OMC) and Interpublic Group (IPG), prior his transition to management consulting at Accenture. His career-long focus on brand strategy, marketing innovation, consumer insights and growth has put Sebok at the forefront of digital transformation, design-led strategic thinking, and human-centered experience design.

As a trusted consulting advisor to global leaders across industries, he is passionate in the conviction that creativity is a primary engine for growth and source of competitive advantage.

“Tom is an exceptional thought leader in global brand building and consumer behavioral insights,” says Gary Stibel, founder and CEO of NECG. “His background in marketing, advertising and digital capabilities runs deep and will add tremendous value to all our clients. He joins

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