Toast, the all-in-one restaurant technology platform and one of the fastest-growing SaaS companies in the U.S., announced a partnership and integration between its Restaurant POS and Punchh’s Restaurant Marketing Cloud to deliver engagement, loyalty and unmatched customized restaurant experiences. Through the agreement, Punchh will provide restaurant operators with access to real-time consumer information gathered at the point-of sale, enabling them to create and launch personalized campaigns across multiple channels, including mobile devices.

Punchh’s clients include more than 75 leading restaurant chains such as Coffee Bean & Tea Leaf, El Pollo Loco, Moe’s Southwest Grill, Pieology, Quiznos and Smashburger. The Punchh integration is aimed to make users’ restaurant operations simpler.

“Toast continues to expand its API Partner Program, a best-in-class partner ecosystem, giving our customers access to powerful tools in order to streamline operations and grow revenue,” says Chris Comparato, CEO of Toast. “Our partnership with Punchh is another example of how Toast enables restaurants of all sizes with robust tools to create the perfect guest experience.”

Through the integration with Punchh Restaurant Marketing CloudTM, Toast Restaurant POS users will be able to deliver personalized, digital experiences to consumers that will:

Drive customer engagement through any channel including point-of-sale, kiosk, mobile apps and website; Leverage point-of-sale data gathered at any consumer touchpoint; Personalize marketing across traditional and emerging channels; Increase consumer engagement and build loyalty through personalized offers, ordering, payments, feedback, surveys, gift cards, games and more; and,Track performance in real-time.

“We are thrilled to partner with Toast, the leading provider of technology for point-of-sale and managing restaurant operations,” says Shyam Rao, CEO of Punchh. “By combining their technology with our best-in-class Restaurant Marketing Cloud, restaurants will be able to deliver superior customer experiences while increasing growth and profitability.”

Toast offers advanced functionality to manage the day-to-day operations of the restaurant, including quick menu modifications, real-time enterprise reporting and labor management on an easy-to-use interface. The platform also features revenue-driving tools including physical and digital gift cards, loyalty programs and online ordering.