Think You Can Create a Häagen-Dazs Treat?


The Häagen-Dazs brand announced the “Häagen-Dazs Chef’s Challenge,” a contest for professional chefs to showcase their skills and creativity by creating desserts and beverages using Häagen-Dazs ice cream. The contest kicks off a partnership between the Häagen-Dazs brand and acclaimed New York chef Marcus Samuelsson. Starting in May, Häagen-Dazs ice cream will be featured at Marc Burger, the hot burger-and-shake concept chef Marcus Samuelsson launched in Los Angeles and Chicago.

“Using top-quality ingredients is the way to win over customers and critics alike. Adding Häagen-Dazs products to the menu is a simple, yet effective, way to elevate dessert and beverage menus,” Samuelsson says. “I’m eager to see what the country’s chefs come up with.”

From May 4 to June 30, contestants can enter recipes that highlight one or more of five Häagen-Dazs ice cream flavors—Vanilla, Dulce de Leche, Chocolate, Coffee, and Strawberry—as the star ingredient in one of two categories: desserts or beverages.

Two grand-prize winners will receive $2,500. One of the lucky winning recipes will be selected by chef Marcus Samuelsson as a limited-time-only menu special at Marc Burger in Los Angeles and Chicago.

The winning recipes will be announced September 1.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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