Thanx, a leading provider of customer engagement and retention tools for restaurants and retailers, today announced the launch of its newest product: Thanx Campaigns. This next-generation platform enables segmented, personalized marketing across every communication channel and expands upon the Company’s loyalty tools to provide a single technology for all customer engagement with any customer.
As a result, Thanx Campaigns allows restaurants and retailers to better identify customer behavior and engage and retain customers while measuring the impact and success of these targeted campaigns by the most important metric: dollars spent.
To help ease the burden of designing and launching targeted marketing as well as tracking the performance of campaigns across channels, the Company has introduced Thanx Optimizations and Smart Tips. Designed to help merchants create the most impactful and revenue-generating campaigns, Thanx automatically optimizes variables such as send time, redemption windows for rewards, and customer eligibility — such as how long between visits until a customer is considered “lapsed” — for every promotion or communication to maximize engagement from each individual consumer. Similarly, Thanx Campaigns determines what type of marketing message should be sent to each consumer by aligning customer preferences with their preferred method of communication – email, SMS, or push notification. Every campaign produces a precisely calculated incremental revenue measure through control groups and Thanx’s proprietary credit card and POS integrations.
“Restaurants and retailers have long tracked opens and clicks to judge the success of their marketing, which are terrible stand-ins for the only number that actually matters – incremental revenue driven to the business,” says Thanx CEO and Founder, Zach Goldstein. “Thanx Campaigns makes targeted customer engagement easier and allows brands to double down on what is driving revenue and stop wasting time and money on things that aren’t.”
“Thanx has improved the way we engage with our customers and as a result of our personalized campaigns, we have seen both sales and customer satisfaction grow significantly,” adds Keith Cox, Founder and CEO at California-based Pacific Catch restaurants. “Their ability to capture relevant data and turn that into actionable insights has saved us precious resources, and been instrumental in helping us grow while we focus on making great food and providing excellent service.”
Thanx Campaigns is divided into three categories.
Automated Campaigns: These ‘set it and forget it’ campaigns run in the background and automatically react to what customers are doing so merchants can maintain a consistent presence with their customers based on their behavior. For example, if a customer has historically visited regularly and has not visited for a certain period, a targeted “Win back” communication can be triggered. Or, if a negative review has been received via Thanx, a complimentary offer can be delivered quickly in an effort to repair that relationship.
Targeted Campaigns: These proactive campaigns align with a specific result a restaurateur or retailer wants to achieve, such as driving increased foot traffic during a specific daypart or announcing a new location to customers who shop at other nearby locations. Targeted campaigns are pre-built so merchants don’t have to spend time customizing.
Send a Message to Everyone: These foundational campaigns simplify and streamline the general customer communication that most brands are already doing by providing the ability to engage all customers from one tool, saving time and the expense of managing multiple platforms, and offering customizable templates and detailed revenue reporting. Thanx integrates with most existing email providers for a turnkey experience.
“We know that creating deep customer loyalty drives massive growth for merchants. But loyalty is about a lot more than giving out rewards. It’s about deeply understanding every customer and interacting with them just as personally when they are outside the store,” says Goldstein. “There are simply not enough hours in the day for merchants to sift through mounds of data to create personalized and successful marketing campaigns. Thanx Campaigns eliminates this heavy lift and guesswork to ensure we’re enabling our customers to drive the greatest revenue possible without having to depend on multiple technologies or build their own data science team.”
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