TGI Fridays announced the launch of Under the Big Top, with ringmaster Alfonso Ribeiro. Fridays is celebrating the circus with over-the-top menu items like Famous Whiskey-Glazed Skewers, Oooey Gooey Mozz Stick Melter (a mozzarella stick grilled cheese), Whiskey-Glazed Donut Burger (Fridays Signature Burger between two glazed donuts), Giant Churro Twists and exciting circus-themed drinks, like the Cotton Candy Cosmo and Fire-Eating Fireball Margarita. There will even be tents in the parking lots at select locations so Guests can dine outside and participate in family-fun activities such as face painting, live music, giveaways and much more. A world of wonder, spectacle and Instagram-worthy moments await Fridays fans at participating locations across the U.S. through June 2021.
“The one thing everyone is craving more than Fridays Amazing Blazing Pound of Cheese Fries is spring weather and spending time together with friends and family safely,” says ringmaster Alfonso Ribeiro. “Fridays is the place for celebration and fun, and I’m excited to partner with them to bring an over-the-top experience to Fridays Guests.'”
In a recent TGI Fridays survey, more than half of people said they were looking forward to family-friendly entertainment, such as festivals, fairs and amusement parks in the upcoming warmer months. The survey also found that fifty percent of people were looking forward to dining in more outdoor settings, and because of the pandemic, seventy percent of survey respondents said they were more likely to dine outside now than before the pandemic.
“Under the Big Top was inspired by the pent-up demand to go back to restaurants and annual events that provide nostalgic and memorable experiences, like the state fair or the circus,” says Sara Bittorf, TGI Fridays Chief Experience Officer. “As we approach warmer months and brighter days ahead, there’s a desire for fun experiences and a reason to celebrate. We hear consumers loud and clear, and we can’t wait to safely bring this extra-craveable experience to them.”
The magic unfolds with the Under the Big Top menu:
- Astonishing Appetizers: Amazing Blazing Pound of Cheese Fries and Famous Whiskey-Glazed Skewer
- Big Top Burger & Sandwiches: Whiskey-Glazed Donut Burger, Oooey Gooey Mozz Stick Melter and the Flaming Donut Chicken Sandwich
- The Big Finale Dessert: Giant Churro Twists
TGI Fridays is also leading the celebration with alcoholic and non-alcoholic beverages, including its Cotton Candy Cosmo, Fire-Eating Fireball Margarita, Red Bull® Strawberry Lemon Slush (non-alcoholic), Truly Strawberry Lemonade and Grand Stand Beer.
For those who prefer an at-home experience, the food is also available for To Go orders, along with the beverages where legal. Select TGI Fridays locations are also offering expanded evening hours for contactless pickup. Customers may conveniently place their orders online and pick up for those late-night cravings. Check your local Fridays for details.
