Texas Eatery Invites Diners Down the Rabbit Hole

The Scarlet Rabbit, a whimsical, "black tablecloth" Texas bistro will open this June in downtown Round Rock, Texas. 

Located at 410 West Main Street, The Scarlet Rabbit will serve creative comfort food with a Texas twist and themed craft cocktails. The restaurant will be helmed by executive chefs Rob Snow (Greenhouse Craft Food) and Rich Taylor (Quality Seafood), and promises "an immersive trip down a culinary rabbit hole" and an adventurous experience unlike anything Central Texas has enjoyed to date. 

The Scarlet Rabbit is a cozy, imaginative restaurant where all things odd are cool. Nestled in a beautiful 1940s bungalow, just west of the Downtown Historic District, the restaurant is both visually stunning and welcoming. Interiors, created by designer Sonja Snow, will have a playful Alice in Wonderland theme, recalling various passages from the 1865 novel and highlighted by delicate, yet bold, accents, romantic lighting, robust colors, and stimulating decor that blurs the lines between wonder and fantasy. 

Upon entering The Scarlet Rabbit, guests see a mysterious hall of doors flanking a striking red cocktail bar festooned with ornamental hares and backwards running clocks that command "Drink Me," and the magical atmosphere of the restaurant immediately makes one feel like he is immersed in the classic tale. 

The Scarlet Rabbit will have a variety of dining and gathering spaces, including an extensive outdoor patio shaded by a massive, 200-year-old live oak tree draped in twinkling lights that adds to the space’s charm. The patio will accommodate up to 80 guests, adding to the indoor dining room's intimate capacity of 60. Like an inquisitive Cheshire cat, patrons can expect to grin from ear to ear upon entering The Scarlet Rabbit's fantastical, fairytale-esque sphere. 

“We are delighted to provide the Round Rock community a new and special place to gather and enjoy a unique atmosphere, great food and fun cocktails,” Chef Snow says. “We think that this addition will perfectly complement the overall experience that downtown Main Street provides.” 

"I have always loved the mystery behind this story. I love the famous quotes from the books, the ballets, the movies and the classic rock song, White Rabbit," Sonja Snow says. "When we saw this little house with the amazing trees, this is immediately what I thought of. It is a whimsical, imaginative place."

News and information presented in this release has not been corroborated by WTWH Media LLC.