Technomic Inc. has presented its first ever Chain Restaurant Consumers’ Choice Award winners. Selected by consumers themselves, the winners were recognized January 16 at the Consumer Trends & Directions Conference in Newport Beach, Calif.
As part of its comprehensive Consumer Restaurant Brand Metrics program, Technomic asks consumers to rate 115 leading restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records 80,000 consumer visits annually.
Based on analysis of consumer ratings in four key areas—food and beverage, service, atmosphere, and brand image—Technomic has named the inaugural winners of its Chain Restaurant Consumers’ Choice Awards.
Pillar of Excellence | Quick Service | Fast Casual | Full Service |
Service | Chick-fil-A | Firehouse Subs | Outback Steakhouse |
Food & Beverage | Culver’s ButterBurgers | McAlister’s Deli | Cracker Barrel Old Country Store |
Atmosphere | Caribou Coffee | Panera Bread Co. | LongHorn Steakhouse |
Brand Image | Jamba Juice | Qdoba Mexican Grill | Red Robin Gourmet Burgers |
“Technomic is pleased to recognize these leading chains for their success at satisfying customers,” says Technomic executive vice president Darren Tristano. “But it’s important to point out that it’s the consumers who rated the chains and selected the winners. In essence, this award is from the customers themselves.”
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