Technology and Sourcing Gain Importance with Consumers

According to the National Restaurant Association's 2015 Restaurant Industry Forecast, roughly one-quarter of consumers say technology options are important features that factor into their decision to choose a restaurant. 

This is up from the nearly one-fifth the prior year that said the same, underscoring that technology quickly is becoming an expectation rather than a novelty when dining out.

In addition, consumers are showing increasing interest in local sourcing, with eight in 10 table-service operators saying their guests are more interested in locally sourced items this year, compared with seven in 10 who said the same a year earlier. 

And, 69 percent of consumers say they are more likely to visit a restaurant that offers locally produced food items, up 5 percentage points from what consumers said a year earlier.

Eight in 10 of consumers say restaurants offer a wider variety of healthy menu options now compared to two years ago, and three-quarters say they are more likely to visit a restaurant that offers healthy options; seven in 10 say they also order more healthful options in restaurants than they did two years ago.

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News and information presented in this release has not been corroborated by WTWH Media LLC.