MeazureUp welcomed independent restaurant group Taste of Belgium as their newest customer. Taste of Belgium will join the journey to optimize brand consistency through MeazureUp’s digital field audit solution. With six thriving locations, Taste of Belgium, known for their authentic Belgian waffles, recognizes the benefit of establishing secure infrastructure as a foundation for organizational growth past the greater Cincinnati area.
Jean-François Flechet, Founder and President of Taste of Belgium, draws from his Belgian roots to prepare a variety of gourmet waffles and crepes in addition to bright salads and other American classics. In overseeing numerous locations while simultaneously trying to increase brand awareness, Jean-François recognizes just how valuable his time can be: “Between travelling from location to location and presiding over daily operations, there’s not enough time to focus on brand growth and awareness. By partnering with MeazureUp, I know that each of my restaurants is being run the way I want it to be run AND I have a way of measuring how successful my operational strategy is. Now, I can shift my focus to growing Taste of Belgium successfully.”
Taste of Belgium strives to deliver an authentic Belgian dining experience with a distinctive American twist. With appearances on Diners, Drive-Ins and Dives and Cincinnati Food + Dining, Jean-François knows he has the perfect waffle batter, and wants it to stay that way. “MeazureUp knew exactly where I was coming from before our first meeting. I’ve worked hard to create a product that I’m proud of. In teaming up with MeazureUp, I can ensure that my employees are executing my vision by receiving updates on my phone instead of travelling to five or six locations around Cincinnati all using an audit solution.”
MeazureUp understands the importance of organizational consistency and will ensure that Jean-François’ high standards are met through the use of their digital audit solution. With live photos, signed comments, action plans and live temperature readings available in-app, uniformity can be monitored from any mobile device. Once an assessment is completed, a summary is automatically emailed to any relevant stakeholders. Now, higher-ranking individuals can analyze aggregated data on MeazureUp’s Business Intelligent Centre and use extensive analytics to make smart, data driven operational decisions.
