Tamarind Collection Opens Imli Street in Soho

Imli Street

Imli, sister restaurant of the Michelin starred Tamarind of Mayfair, has re-opened as Imli Street, serving a unique menu inspired by Indian Street cuisines in its newly refurbished and re-branded space in Soho.

Set across two floors, the new design of the Wardour St. site is that of a New York or Shoreditch loft space appealing to a chic clientele. With a stylish bar, a selection of signature cocktails, and an exciting menu, Imli Street is set to become a go-to Soho destination.

The ground floor has been transformed into a bright, fashionable, and comfortable space overlooking the hustle and bustle of Soho with a buzzing dining room and discreet back area for private parties. The downstairs area with exposed brickwork and cool, contemporary furnishings provides laidback seating and a relaxed ambiance.

The menu has been crafted based on four distinct inspirations from the Indian street food arena.

  • Coastal Shacks: A celebration of India’s vast coastline and beach-fronts.
  • Food Carts/ Dhaba’s:A tribute to theRoadside/ highway and street stalls that have created urban legends.
  • Railway Cuisine: Making the journey the destination. Food is a big part of the journey and most railway stations are famous for their iconic dishes
  • Beyond Borders: An encomium to the sub-continent’s and other countries’ influences that significantly contributed to Indiaís continued culinary evolution and repertoire.

Imli Street’s eclectic food concept has been developed by Tamarind Collection’s multi-award-winning director of cuisine, Alfred Prasad. He says, “I am incredibly excited by the launch of Imli Street and having the opportunity to showcase many new and lesser known facets of Indian cuisine. We have created a menu which is fun, accessible, and reflective of the multi layered diversity across India. A great deal of research has gone into it and many of the dishes deeply resonate with my own life and experiences in India.”

Rajesh Suri, CEO of the Tamarind Collection, says, “Following our acquistion of Zaika of Kensington earlier this year, the launch of Imli Street signifies the next phase in Tamarind Collectionís business strategy of brand development and expansion within the Indian dining sector both in the UK and internationally.”

The 130-seat venue will be open seven days a week for breakfast and all-day dining. A combination of traditional Indian and continental breakfasts will be served from 8 a.m. to 11:30 a.m. followed by the all-day menu. Reservations can be made for groups of 6 or more.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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