TAG Restaurant Group (TRG), helmed by Denver restaurateur Troy Guard, announced the highly anticipated second location of their popular Central Park brunch hotspot, HashTAG, set to open on 17th Avenue in downtown Denver in early 2024.
“The goal has always been to open multiple HashTAGs in Denver, like we’ve done with our mexican concept, Los Chingones. It’s an exciting next step for TAG Restaurant Group and a credit to my team who helped put this together. The staff has worked incredibly hard building a loyal following in Central Park. We can’t wait to bring HashTAG to the heart of Denver!” says Guard.
The new HashTAG will be located at 1125 17th Street, in a 492,799-square-foot Class A office tower in downtown Denver. The building is owned and managed by Hines, the global real estate investment, development, and property manager, and is located in the Midtown West portion of the central business district—a prime office location for a variety of tenants, at the gateway to LoDo. The restaurant’s architecture and build-out was designed by Rowe Creative Union.
“With the goal of providing a curated food and beverage option to Midtown West Denver, we are thrilled to welcome TAG Restaurant Group to 1125 17th Street. As a world-class operating partner focused on what really matters, their concept HashTag will deliver an unparalleled experience highlighted by great food and great service,” said Chris Crawford, Senior Managing Director at Hines.
HashTAG has made a name for itself in Central Park for their lively music and atmosphere, boozy brunch cocktails, and Guard’s innovative take on classic brunch fare. Guests at the new location can expect to find menu staples like the award-winning Egg Benedicts, Chilaquiles, Big Cast-Iron Cinnamon Roll, Biscuits & Gravy and platter-sized HashTAG Hotcakes in various seasonal and house varieties.
The group’s plans for the brand include further expansion to other parts of Denver, with a possibility of expanding out of state in the next couple of years.
This new HashTAG location, joins Guard and TAG Restaurant Group’s eleven restaurant locations across four concepts including Bubu, Los Chingones and Guard and Grace.
