Taffer's Tavern Partners with Shift4 Payments

Taffer's Tavern, the innovative tavern concept created by award-winning hospitality expert and world-renowned business consultant Jon Taffer, announced a technology partnership with Shift4 Payments, a leading provider of integrated payment processing and technology. Taffer’s Tavern will use Shift4’s point-of-sale (POS) and SkyTab mobile payment solutions to create a comprehensive, all-in-one payment processing ecosystem for the pioneering restaurant franchise.

“I have partnered with Shift4 for the better half of a decade and can attest to the company’s continuous cycle of innovation and added-value service offering,” says Jon Taffer, founder of Taffer’s Tavern, and star and executive producer of Bar Rescue. “With Shift4, I know that Taffer’s Tavern will remain on the cutting edge of payment processing solutions that enhance safety and convenience for our guests, while building operational efficiencies for our staff and franchise partners.”

In addition to Shift4’s point-of-sale systems, Taffer’s Tavern will also utilize SkyTab, the company’s mobile solution for tableside ordering and payment. Taffer’s Tavern servers can use the portable terminal to take orders and make secure payments tableside, as well as quickly split checks, add gratuity, send e-receipts or print paper receipts. For restaurant operators, Shift4 offers marketing integration benefits that allow franchisees to collect customer e-mail addresses to build a database, develop customer profiles that include menu preferences, and create intelligent and effective marketing campaigns and promotions.

“After working with Jon for years through Bar Rescue collaborations, I am proud to have Shift4 technology become an integral part of his innovative restaurant concept,” adds Jared Isaacman, CEO of Shift4 Payments. “Our contactless payment technologies help build on the robust safety measures that Taffer’s Tavern is thoughtfully implementing across the board. We cannot wait to have our seamless POS and payment solutions work for customers, employees and franchisees alike.”

Always ahead of the industry curve, Taffer first established the Taffer’s Safe Dining System™ as a signature approach to building trust and transparency with patrons by committing to the highest safety standards. Now, as many restaurants are working to adapt existing protocols to adhere to pandemic-related safety requirements, Taffer’s Tavern follows a blueprint that inherently builds safety into the restaurant design, staff training and food preparation techniques. The partnership with Shift4 helps reduce points of interaction through a fully integrated ordering system and contactless payment technology, allowing staff to focus on creating a safe, enjoyable dining experience for guests.

With multi-unit franchise deals already secured in the Washington, D.C., Boston and Atlanta areas, the first Taffer’s Tavern location is opening in the coming weeks in Alpharetta, Georgia, showcasing outstanding food, signature cocktails and as a place to safely gather, eat, drink and share experiences. Taffer has partnered with Fransmart as the exclusive franchise development partner for Taffer’s Tavern to facilitate the national rollout of the emerging brand.

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