The Sugar Bakery Selects New Haven Cash Register Company to Sweeten Their Sales

New Haven Cash Register Company, a leading provider of innovative, cost-effective and personalized point-of-sale (POS) systems for the restaurant and retail industries, has announced that The Sugar Bakery, a 2010 winner on Food Network’s Cupcake Wars television program, has selected the NCC Reflection system for their POS solution.

The landmark bakery chose the Reflection point of sale system from New Haven Cash Register for its combination of feature-rich and functional software; easy to use and elegant graphical touch screen interface; an embedded operating system which eliminates the potential for viruses, malware and spyware threats, and its attractive cost of ownership.

The Sugar Bakery is also leveraging the system’s “cloud” based technology to store and view end-of-day reports as well as the integrated credit and gift card processing that eliminates the need for a stand alone credit card terminal and reduces the manual paperwork needed for selling and redeeming gift certificates. The fast and secure credit- and gift-card processing features dramatically reduce the customer’s time in line by nearly 80 percent. In the near future, The Sugar Bakery will also be one of the first bakeries in Connecticut to incorporate a state-of-the-art loyalty program.

Arthur Rosenbaum, president of New Haven Cash Register Company, says, "We are thrilled and honored to have a leading Connecticut company like The Sugar Bakery provide us with the opportunity to supply them with the very latest in point of sale technology to fuel their continued growth. We certainly look forward to a long, successful relationship and take great pride in being able to share in their continued success.”

"From our perspective, The Sugar Bakery stands for excellence and that’s exactly what we found in the New Haven Cash Register team,” adds The Sugar Bakery co-owner Brenda DePonte. “Their service and support staff is terrific and the Reflection POS system we chose is very easy to use. Our staff was up and running with the system within minutes of training and we are now realizing improved operational efficiencies, pricing accuracy, and a better customer experience. I am also saving two hours per day on our end of day reconciliation, which is a real bonus.”

News and information presented in this release has not been corroborated by WTWH Media LLC.