Southwest Flavors Converge in Muscle Maker’s Wrap


Muscle Maker Grill, one of the fastest growing restaurant franchises in America, unveiled its new Southwest wrap October 1, 2011. Available for a limited time only, the $6 Southwest wrap is a combination of Muscle Maker Grill’s most popular ingredients and was developed to increase traffic in participating restaurants. The new Get Fit for $6 wrap promotion will be offered from October 1 through December 31, 2011, at participating restaurants. 

“We wanted to create a new menu item that boasted a bold Tex-Mex flavor and included our top ingredients,” says Rod Silva, founder of Muscle Maker Grill. “We are constantly testing new recipe ideas to continue expanding our menu. We have been able to develop incredible customer loyalty by offering healthy meals that taste great and are affordable. The Southwestern wrap will maintain that tradition.”

Bursting with flavor, the Southwest wrap contains grilled chicken breast, brown rice, turkey bacon, and Muscle Maker Grill’s signature sauce on a jalapeño wrap. Customers also have a side dish choice of baked potato, brown rice, cucumber salad, broccoli, western potatoes, fat-free balsamic potato salad, Caesar salad, or pasta salad. The promotion will emphasize Muscle Maker Grill’s slogan – “Great Food with Your Health in Mind.”

As Americans become increasingly health conscious, Muscle Maker Grill offers a unique opportunity to own a cutting edge restaurant concept that will attract an expanding audience for a low entry cost. There are 47 Muscle Maker Grill restaurants in California, Florida, New Jersey, and New York. Muscle Maker Grill has also recently announced a multi-unit franchise agreement to develop 10 Muscle Maker Grill restaurants in Texas.

News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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