In collaboration with its brand ambassador, Lionel Messi, Hard Rock Cafe is launching its brand-new menu item worldwide – the Messi Burger – available for fans to order on March 1st.

As the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign, the Messi Burger was crafted by Messi himself and includes ten flavorful ingredients for a game-changing take on Hard Rock’s Legendary Steak Burger.

The burger includes a juicy double stack of ground beef patties, seasoned, and seared to perfection, as well as provolone cheese, sliced chorizo, caramelized red onion, and Hard Rock’s signature, spicy, smoky sauce served on a toasted brioche bun with shredded romaine lettuce and vine-ripened tomato. Fans also have the option to top their burger with a fried egg for an additional fee. 

 

Industry News, Marketing & Promotions, Menu Innovations, Hard Rock Cafe