Smokey Bones’ delivery-only burger brand, The Burger Experience, has revamped its menu with new burgers and a secret umami XTC sauce. The curated menu features five quality burgers and new crinkle cut fries, all at a competitive price.
The five burgers include a Classic, Classic with Cheese, a Bacon Cheeseburger, Mushroom Swiss Burger, and a Green Chile Burger – all served on a grilled brioche bun. Bringing an extra zip to the burgers is the restaurant’s XTC sauce, a combination that includes umami notes of mustard, soy, and hoisin sauce for a savory and complementary taste that harkens back to the days of the original burger joints. The simplified menu allows The Burger Experience to quickly prepare the meal and get it to the curb or out the door for delivery.
“The pandemic has changed the way customers interact with restaurants with guests now increasingly relying on curbside, carryout, delivery, and third-party delivery apps,” said CEO James O’Reilly. “We believe many of these changes are going to be permanent and now is the time for us to innovate and invest. We have the operational and culinary capability to do just that, while focusing on one of American’s most beloved menu items – burgers.”
The Burger Experience operates inside Smokey Bones’ 61 locations across 16 states. Guests can order curbside pick-up or delivery via The Burger Experience website: www.burgerxorder.com, or through Uber Eats and DoorDash.
At a time when food delivery is thriving, the Fla.-based restaurant group revamped its popular burger brand after research found the off-premise burger segment was crowded with high-priced, chef-driven concepts or mainstream fast food options with few, or no options in the middle for a quality burger at a reasonable price.
“We wanted to do something different by offering a really delicious menu of burgers starting at $6 that are designed for off-premise customers only,” says O’Reilly. “The Burger Experience offers the kind of delicious burger you could easily order every week for your lunch, or order in large numbers for a group with drinks and crinkle fries. The brand is fun, relaxed and very focused on one simple thing: great burgers you can enjoy anytime and anywhere.”
The Burger Experience joins The Wing Experience, Smokey Bones’ other delivery-only brand. The Wing Experience menu offers 50 wing flavors and the same crinkle cut fries. Both The Burger Experience and The Wing Experience’s specialized menus allow the brands to focus on making the best burgers and wings in America at competitive prices.
News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.