Smokey Bones Increases Investment in Virtual Brand, 'The Wing Experience'

A leader in casual dining barbecue, Smokey Bones announced its increased investment and full promotional support for its fully virtual brand ‘The Wing Experience.’ Based off the positive response to its launch in 2019, The Wing Experience re-launches today with dedicated packaging, new boneless wings, a dedicated online ordering and delivery platform, and a category-leading fifty flavor offerings. The Wing Experience now operates in 61 locations across 16 states.

The Wing Experience is now available for pickup or delivery from all 61 Smokey Bones locations through its newly launched website and online ordering platform at www.thewingx.com, and is also available for delivery from UberEats or DoorDash.  The menu features Jumbo smoked and Jumbo traditional bone-in wings, new crispy boneless wings, and new crinkle cut fries.  The Wing Experience now also features a category-leading menu of fifty wing flavors.  Guest can choose their favorite from one of 9 Buffalo, 5 BBQ, 6 Fruit, 9 Global, 8 Rich & Creamy, 4 Adventurous, 6 Dry Rub, and 3 Nashville Style flavors.  Some of the new additions include strawberry chipotle, garlic parmesan, hot cinnamon candy apple, garam masala curry, and so many more.

CEO James O’Reilly brings the depth of experience from years of QSR chicken experience (former CEO of Long Johns Silver and former CMO of Sonic and Kentucky Fried Chicken), and is betting on this virtual concept long-term.

“The pandemic has changed the way customers interact with restaurants with guests now rely increasingly on curbside, carryout, delivery, and third-party delivery apps.” said James O’Reilly, CEO at Smokey Bones.  “We believe many of these changes are going to be permanent and now is the time for us to innovate and invest.  We have the operational and culinary capability to do just that, while focusing on one of American’s most beloved menu items – wings.”

The Wing Experience menu offers 50 wing flavors and crinkle cut fries.  The specialized menu allows the brand to focus on making the best wings in America with the most flavor options anywhere.

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