SevenFifty Enters into National Partnership with Breakthru Beverage Group

SevenFifty announced that it has signed an agreement with Breakthru Beverage Group to provide its online beverage alcohol trade platform to Breakthru’s sales force.

The SevenFifty platform gives on and off premise buyers access to information about Breakthru’s entire portfolio, including wholesale pricing, availability, and detailed product information. In addition to increasing the online visibility of Breakthru’s portfolio, SevenFifty will also streamline the ordering process by further connecting Breakthru’s sales representatives and customers through its Online Order Management platform.

“We are excited to publish our portfolio on SevenFifty and to provide our customers with greater online access to it. We also look forward to arming our sales associates with the platform’s tools and information to help them provide an even greater level of service to our customers,” says Brian Albenze, executive vice president of commercial. “Innovation is key to our efforts to lead the industry with a salesforce known for being smart, efficient and nimble.” 

“We look forward to partnering with Breakthru. Representing thousands of wine, spirits, and beer brands across 15 states, Breakthru is a gold standard in distributor operations. This alliance will enhance Breakthru’s associates’ communications with buyers. Likewise, buyers on SevenFifty will have greater access to one of the largest portfolios in the U.S., making browsing and ordering a more seamless experience,” says Gianfranco Verga, co-founder and COO of SevenFifty.

Buyers in restaurants, bars and retail shops of all kinds will also benefit from the addition of Breakthru’s portfolio. “SevenFifty provides an invaluable resource to our regional and store buyers to keep them connected to what is available in every market. Breakthru is the most forward thinking and innovative player I’ve seen in the distribution landscape. I am happy to see that the Breakthru portfolio will now be visible to our buyers on SevenFifty,” says Devon Broglie, global beverage buyer of Whole Foods Market.

News and information presented in this release has not been corroborated by WTWH Media LLC.