NH Collection New York Madison Avenue Hotel—the first NH Collection property to open in North America—announced the forthcoming debut of the newest Serafina restaurant in New York. It is set to be its most luxurious location yet, and the first fine dining venue the Serafina group has opened in NY since 2021. Located on the hotel’s main floor and accessible from the lobby and its Madison Avenue main entrance, the restaurant is slated to open on February 7th, 2023.
“We are beyond thrilled to welcome Serafina into our dynamic midtown location,” says NH Collection New York Madison Avenue General Manager Carlos Salomon. “Serafina, known for its lively atmosphere and contemporary Italian cuisine, is the perfect addition to this hotel—where we strive to create unique experiences to captivate our guests.”
The Serafina at the NH Collection New York Madison Avenue hotel will feature tableside pastas cooked in a parmesan wheel, freshly tossed tableside Caesars, salt-crusted branzino, a gloriously tiled woodburning pizza oven (where guests can enjoy slices at the counter), and a sumptuous breakfast buffet. Open daily for breakfast, lunch, and dinner, the 110-seat open dining room has been impeccably styled to complement the affordable luxury aesthetic of the hotel, with lavish banquettes, a trademark marble bar, and a separate private dining area that can seat up to 60 guests.
As part of one of New York’s most beloved restaurant groups, the newest Serafina will be a welcome addition to both hotel guests and neighborhood diners alike- serving up the contemporary Italian cuisine made with authentic, high-quality ingredients they’ve become known for all over the world.
Fabio Granato & Vittorio Assaf, co-owners of the Serafina Restaurant Group, state, "The NH Hotel Group has a world-renowned global presence, as does Serafina, sharing several of the same cities as our restaurants. Here in New York City, we are happy and proud to offer our 25 years of experience in the Italian food and beverage industry to support the opening of NH Collection's first hotel in the US. We really hope this joint venture will be the beginning of a long partnership between The NH Collection hotels and Serafina, coming together for more exciting luxury hospitality opportunities in the future."
The NH Collection New York Madison Avenue is located on the corner of 38th Street and Madison Avenue, just steps away from Broadway. With the addition of Serafina, it becomes the perfect spot for “dinner & a show,” and the ideal destination hotel for anyone looking to experience Midtown’s many cultural attractions.
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