Romano’s Macaroni Grill announced October 10 it has surpassed its fundraising goal, by 200 percent, to help end childhood hunger in America. By participating in Share Our Strength’s Dine Out For No Kid Hungry program this September, the company rallied fans in-restaurant and online to give back to the cause—raising more than $300,000 between September 1 and 30, 2012.
“Our campaign to support No Kid Hungry exceeded all expectations,” says Romano’s Macaroni Grill CEO, Norman Abdallah. “It rallied the nation to come together for an important cause, ultimately raising more than $300,000 and helping connect kids to as many as three million meals—triple what we had initially targeted.”
A national sponsor, Romano’s Macaroni Grill kicked off its participation in the No Kid Hungry campaign by pledging to help connect kids to 1 million meals with a nationwide “Give, Share, Tag” platform that included in-restaurant promotions, social sharing activations, and a blogger call-to-action. Guests donated funds in-restaurant, and Macaroni Grill helped connect a kid to a meal for every online social tag, share or tweet with #macgrillgive.
“The dedication and passion Romano’s Macaroni Grill has brought to the No Kid Hungry campaign has been phenomenal,” says Billy Shore, founder and CEO of Share Our Strength. “The real dividend of course is in the results they have been able to achieve. Through our No Kid Hungry campaign, one dollar can help connect a kid to up to 10 meals. With the dedication and creative talent of companies like Romano’s Macaroni Grill, who have empowered their work force and customers to take action against hunger, we know we can ensure that every child in America gets the food they need.”
“Our guests and team members were the key to success in this vital mission to help end childhood hunger,” says Romano’s Macaroni Grill chief marketing officer, Brandon Coleman III. “We are deeply gratified to have helped No Kid Hungry connect kids to so many meals.”