Revolution Partners with Thanx to Bridge Online, Mobile Food Purchases

Restaurant Revolution Technologies, Inc. officially announced its partnership with Thanx, Inc. which helps restaurants and retailers drive incremental revenue through personalized marketing campaigns and deeper customer loyalty.

Supported by Revolution’s Order One technology, the newly formed partnership with Thanx adds more convenient ways for off-premise customers to order food from their favorite restaurants while earning and redeeming loyalty rewards through single sign-on. The first restaurant to take advantage of the integration is Garden Catering Restaurants (Garden Catering), a multi-unit chain with locations throughout the Northeast.

“By partnering with Thanx, we are proud to enable our restaurant clients, like Garden Catering, more convenient ways for their customers to order outside the restaurant walls that lead to additional loyalty program activity,” says Revolution CEO Brad Duea. “Providing collaborative integrations and the latest in platform innovations ensures our restaurant partners’ customers receive the best overall experience.”

Order One incorporates all customer orders, whether they were placed via web, mobile, social, phone, text or chat, directly into the restaurant’s point of sale (POS) system for optimal efficiency.

Zach Goldstein, founder and CEO of Thanx adds: “We are excited to integrate Revolution’s technology with our mobile applications where consumers can now place orders with the same account where they earn rewards and leave feedback for their favorite brands. It’s an even bigger step forward for our restaurant partners who can target customers with personalized promotions across channels.”

Beyond earning loyalty rewards through purchases made in the Thanx mobile application or as a result of a Thanx text or email promotion, Garden Catering also launched Order One to enable online orders directly from the restaurant website, www.gardencatering.com, which includes the following features:

A fully branded presentation of menus with real-time updates based on menu item availability.

The use of Intellisell, Revolution’s patent-pending suggestive menu-item selling feature increasing the average order size.

Monitoring of submitted orders by Garden Catering customers from start to finish and providing order management protection. If there’s a problem, such as credit card processing failures, Order One, along with its live issue monitoring and order resolution team, will troubleshoot in real-time and ensure customer satisfaction.

Capturing customer data for a comprehensive look at all ordering channels and necessary data to drive revenue and make crucial business decisions.

Integrated single-sign on for existing loyalty or email subscribers via Thanx

“All of us at Garden Catering are thrilled to be employing the Order One platform by Revolution, both on our website as well as incorporated into Thanx to streamline loyalty program opportunities for our customers,” says Zino Carr, Growth and Operations Strategist at Garden Catering. “With powerful digital technology in place, we will be able to offer a robust and meaningful experience which will help us to better understand and engage our customers.”

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