Restaurants Unlimited, Inc. (RUI) has launched eGift services with CashStar, the digital gifting and incentives company. Diners in any one of RUI's 21 different brands, such as Palomino, Kincaid’s, Henry’s Tavern, and Portland Seafood Company, in 46 locations around the country, can now easily send personalized eGift Cards directly to friends and family for redemption at any Restaurants Unlimited, Inc. location.

“We now provide our guests the option to easily purchase and personalize digital gift cards for family and friends,” says Pat Irwin, vice president of IT, Restaurants Unlimited. “CashStar’s comprehensive features, including its mobile accessibility, allow our guests to purchase gifts whether they are on the go or even sitting in one of our restaurants thinking of a friend or loved one.”

With CashStar’s new Web Gifting 2 platform, consumers can personalize their digital gift cards with a custom written message and photo, select the card denomination and personalize the design, and send it immediately or select a future day and time for delivery. There is no cost to ship and no fee to purchase, making gifting as simple as point-and-click. Customers can also make purchases on-the-go via their smartphones.

Restaurants Unlimited joins more than 250 marquee names in the CashStar network. These brands leverage CashStar to easily and securely integrate digital gifting strategies into their B2B and B2C marketing and engagement offerings to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized digital gifting experience via email, mobile and social channels.

“Digital gifting is changing the way fine restaurants, such as those in the Restaurants Unlimited family, interact and cater to their customers,” says Larry Weissbach, vice president of client services at CashStar. “These organizations understand the importance of offering a personalized experience and being accessible through the channels their customers prefer.”