Shula’s Steakhouse and La Tasca announced plans to expand their respective brands into the mainstream retail distribution with leading global brand licensing agency Beanstalk.
Starting with extension in key food categories inspired by La Tasca’s head chef Antony Bennett’s most popular dishes, Beanstalk will also be looking for licensing partners for La Tasca in non-food classifications such as cookware, publishing and gift items.
Ciarán Coyle, president of Beanstalk, Europe & Asia Pacific, comments: “As the casual dining destination for authentic Spanish cuisine in the UK, the brand is extremely well-placed to take some of the restaurant’s favorite dishes into supermarket distribution, allowing consumers to share the La Tasca tapas experience at home with family and friends. As consumers look to recreate authentic dining experiences at home, La Tasca is well placed to bring the vibrancy and color of Spanish food and culture into new categories on the high-street. La Tasca is an exciting client for Beanstalk as we continue to grow our portfolio of food and restaurant brands.”
Beanstalk will leverage Shula’s high quality food, great service and exclusive Shula Cut to complementary food and beverage products including frozen meals, frozen potatoes, appetizers, soups, sauces, condiments, dry spice rubs and non-alcoholic drinks. Beanstalk will also continue to build upon Shula’s association with sports by extending into tailgating gear, including grills and grill accessories.
"We're excited to be working with Don Shula and Shula's Steak Houses to bring their high quality food and menu favorites to the grocery aisle. We think this will be another winner for Coach Shula!” says Nancy Bailey, vice chairman of Beanstalk.
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