Quaker Steak & Lube has added MenuMasters award-winner to its list of accomplishments. At the recent 15th annual ceremony hosted by Nation's Restaurant News, the magazine's editorial staff honored Quaker Steak & Lube with the "Best Limited-Time Offering" award for its “Shake Wrap & Roll” promotion of its new drinks, wraps and sandwiches.
"Our Shake Wrap & Roll promotion is such an exciting example of what Quaker Steak & Lube can do with a creative, talented team and great-tasting, quality food," says John Longstreet, president and chief executive officer, Quaker Steak & Lube. "The operational success of the promotion was very impressive, and now to be recognized for a coveted industry award alongside so many iconic brands has us revved up even more."
Launched in April 2011, the four-month menu was created by The Lube to showcase new and healthful options and menu choices beyond its popular chicken wings.
Four sandwiches were introduced, infused with some of the chain’s 20 signature wing sauces to create sweet, spicy, tangy, and crunchy tastes. BBQ O-Ring Cheesesteak and Jalapeño Chicken BLT Wrap are two from the promotion that earned a permanent place on the menu.
The shake portion of the offer featured five mixed drinks, served in embossed Bar Jars with lids, hand-shaken as they were delivered to the table, increasing guests’ awareness of the cocktail menu. Guests were also encouraged to keep their Bar Jars as a souvenir of their memorable dining experience.
Shake Wrap & Roll brought additional excitement to The Lube's menu, broadening its appeal with new, healthful favorites and tasty, eye-catching drinks. Both new and existing markets for the chain benefited from the buzz and a marketing campaign that included TV, email, point-of-purchase displays, and online and social media activities.
"As we continue our rapid, strategic growth, we are committed to our brand promise of quality food and memorable dining experiences," Longstreet says. "Innovation got us where we are today, and we will keep building on our successes and introducing new favorites to inspire our franchise partners and welcome our guests."
