Producers of “Anthony Bourdain” Launch Meat App

Zero Point Zero Production, creators and producers of Anthony Bourdain: No Reservations, announced Pat LaFrieda's Big App for Meat, the definitive butcher's guide for consumers and food professionals, now available on the App Store.

This is the first app Zero Point Zero has launched.

"We wanted to make a strong statement with our initial app project," says Chris Collins, executive producer and principal of ZPZ. "As a company, we've always pushed ourselves in television production, and our wiry future deserves nothing less. You either commit to doing something great, or don't bother."

Pat LaFrieda is a fourth-generation butcher whose family has run a wholesale meat business in New York City for almost 100 years. He provides the best meat to more than 1,000 restaurants and chefs including Mario Batali, Danny Meyer, Alex Guarnaschelli, and others. Pat revolutionized the burger industry by creating custom burger blends including Shake Shack's burger, The Black Label burger, and burgers for Michael Symon, host of The Chew.

Designed exclusively for the iPad, the app contains detailed descriptions and re-res photography of every cut of meat ­– more than 200 cuts total of beef, lamb, pork, veal, and poultry.

Users can watch 50 minutes of premium video, where Pat demonstrates techniques you can use at home, from sharpening your knife to what to look for in a dry-aged steak. Users can wirelessly stream video from the app to their Apple TV and big screen via AirPlay. You can test your knowledge with the Great Meat 101 Quiz, and challenge friends via Game Center.

LaFrieda Meats will sell directly to consumers nationwide through the app, via a one-click access to the online store with the best steaks, chops, and burgers.

"This app is a carnivore's wet dream," said ZPZ executive producer Jennifer Williams. "We spent 10 long days in a 35-degree meat locker filming Pat artfully butcher a bunch of delicious animals like a surgeon. If you like meat, you're gonna love this app."

ZPZ selected Domani Studios as its design and development partner.

"We've created a power-packed protein promoter," says Domani Studios Founder/ECD Jonathan Hills. "It addresses two of the unique desires among foodies - gaining a deep understanding and appreciation for ingredients, and getting access to one of the luminaries of today's food culture."

Pat LaFrieda's Big App for Meat App is available for $6.99 from the App Store here:

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