Phillips Foods, the brand of crab meat and crab cakes, is proud to announce the hiring of industry leading sales experts for retail and foodservice to their successful U.S. sales team. 

Tom Sherman, the new vice president of retail and club sales, will be charged with growing Phillips retail frozen and pasteurized product sales in the retail and club channels. Sherman has more than a quarter century of experience in retail food sales formerly leading retail sales growth with Icelandic USA by penetrating numerous key accounts including Target, Wal-Mart, BJ’s, and Costco.

Formerly Brice Phillips held this position and today Phillips has been appointed vice president of headquarter sales focused on key national and high volume accounts.

Kerry Frye, appointed regional retail sales manager–West Coast will be tasked with growing Phillips’ West Coast retail sales. Frye has 20 years of experience in seafood sales. 

Alex Cook has been named regional foodservice sales manager–Northeast. Cook joins Phillips with strong foodservice sales experience and more than 10 years in the seafood category. Donald Manning, formerly in this position, will shift responsibility to the Mid-Atlantic States. 

“Expanding our sales team will help us reach new strategic goals,” says Steve Phillips, president and CEO of Phillips Foods. “We have elevated our business model to a strong focus on a sales and marketing strategy. Each day we will work hard to increase Phillips overall market penetration with our leading U.S. brand.”