Peruvian Concept COYA to Open Pop-up in Zuma New York

From November 9th through November 21st, international Peruvian restaurant, COYA, is set to open a pop-up in Zuma New York. The activation will takeover Zuma’s second floor bar, bringing COYA’s signature bar food, pisco sours and Ritual, the concept’s beloved weekly tribal music takeover by COYA Music, to New York City’s contemporary Japanese restaurant in Midtown Manhattan. 

Inspired by Peru’s rich culture and flavorful eats, the pop-up will offer a menu of COYA favorites including dishes such as atún chifa ceviche made with yellowtail tuna, soy, sesame seeds and spring onions; salmon tacos made with salmon, aji Amarillio, chives and cream cheese; and croquetas de lubina with Chilean sea bass, miso and spicy mayo. Drink choices will include COYA’s famed pisco sours,; chilcano with 1615 Pisco Quebranta, lime, ginger ale and angostura bitters; aji margarita featuring jalapeño infused tequila, lime, agave and avocado and green apple puree; and apricot mezcal negroni made with Del Maguey Vida mezcal, Cynar and apricot antica formula. For a non-alcoholic choice, guests will find the chicha mejorada mocktail on the menu, made with purple corn, pineapple, cloves, vanilla and palo santo.

As part of the pop-up, COYA will host its renowned multidimensional musical experience to New York City with two COYA Ritual nights on Thursday, November 11th and Thursday, November 18th, as seen at COYA Mayfair, London and Dubai. The ritual nights will bring melodic techno music, dancing and cocktails together with inspiration from Aztec culture to instantly transport guests from Manhattan to the vibrant tribal festivals of Peru. Creating a divine, magical space unlike anything other, guests can expect to hear music from COYA’s own music label, with beats from past Ritual DJs, including Laolu, Sparrow & Barbossa, FNX Omar and Diass. Nightly music at COYA at Zuma will be overseen by Stephane Petit, COYA’s own global music director.

COYA at ZUMA New York will take place from November 9th until November 21st in the restaurant’s second floor bar area 7:00 - closing Tuesday through Saturday. No reservations are required. The Zuma lounge will remain open as normal during this time. Zuma is located at 261 Madison Avenue, New York, NY 10016.    

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News and information presented in this release has not been corroborated by WTWH Media LLC.