Paytronix Systems, Inc., an advanced digital guest experience platform, announced that it is making it easier for consumers to order food directly through Google Search and Google Maps. Now, an integration with Paytronix Order & Delivery enables brands to offer consumers ordering via their Google accounts.
Participating restaurants receive online orders for pickup or delivery directly from Google. Guests simply search for the restaurant and tap the “Order Online” button on the restaurant’s Business Profile on Search and Maps. From here, the restaurant menu appears, and they can place their order and checkout — all directly on Google.
According to the National Restaurant Association, “Takeout and delivery have become a part of peoples’ routines with 68 percent of consumers more likely to purchase takeout from a restaurant than before the pandemic and 53 percent of consumers that say takeout and delivery is essential to the way they live.”
“As online ordering adoption continues to grow, Paytronix is making it easier for restaurants and their guests to order across Google surfaces,” says Andrew Robbins, CEO of Paytronix Systems, Inc. “Online ordering continues to grow, even as people are returning to in-person dining. Consumers have discovered how convenient it is to order food digitally and now they are looking for ways to make that experience faster and easier.”
A survey conducted by Paytronix and PYMNTS.com found that takeout orders accounted for 63 percent of all restaurant orders in 2020, with digital channels accounting for 89% of that spend, making digital ordering a $434 billion market.
