PAR Technology Adds Lunchbox to Brink POS Integration Ecosystem

ParTech, Inc., a leading global provider of point of sale software and integrated technical solutions to the restaurant and retail industries, is adding Lunchbox, a fast-growing startup offering a suite of next generation enterprise online ordering tools to its growing integration partner ecosystem. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation.

Lunchbox features a variety of digital solutions designed to empower restaurants to engage with guests directly, including personalized ordering apps and websites, a marketing toolkit to reach guests no matter where they are, pocket kiosks, and more. The partnership marks Lunchbox’s official foray into the enterprise restaurant arena and provides Brink POS with an unparalleled enterprise solution for its customers.

The company’s omnichannel approach to customer marketing enables restaurants to process and fulfill more online orders on their own while continuing to build and maintain relationships with new and loyal customers.

“Expanding Lunchbox’s integrations with PAR’s Brink POS platform is very exciting for us and gets us one step closer to our goal of mitigating the need for third-party platforms,” says Andrew Boryk, chief technology officer at Lunchbox. “With the help of my development team, we’ve created what is virtually a one-stop shop for PAR’s Brink POS users, allowing them to execute everything from orders to marketing and promotions all within one platform that is easily accessible for operators and guests alike.”

“Guests are demanding easier and faster ways to order the food they crave from their favorite restaurants,” Stephen Lee, Director of Strategic Partnerships for PAR, says. “Lunchbox is a creative solution that simplifies the online ordering experience for guests while still keeping the personal touches that make every concept unique.”

Restaurants that have embraced Lunchbox’s distinctive approach to online ordering and marketing have seen, in some cases, a 30 percent growth in sales. Additionally, more of that profit stays with the restaurant itself, as opposed to a third-party delivery app.

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