Fishbowl, the Intelligent Marketing Automation and Analytics Platform provider, just wrapped up its Second Annual User Conference in Washington, D.C. The conference brought together more than 150 leading restaurant and industry experts to discuss the importance of leveraging data and the latest technologies to intelligently engage guests, drive business results and gain a competitive advantage.
Keynote speaker, Michael Halen, Senior Equity Research Analyst of Bloomberg LP, outlined the impact of the changing customer landscape and the impact of technology on the restaurant industry, while Kat Cole, Group President of FOCUS Brands, revealed what it takes to truly succeed in today’s highly competitive restaurant environment.
Other powerhouse noteworthy brand leaders speaking at the conference included executives from Firebirds Wood Fired Grill, Del Taco, Arclight Cinemas, P.F. Chang’s, Blaze Pizza, Olga’s Kitchen, Rubio’s, Corner Bakery Cafe, Results thru Strategy and BrandTrip Partners. All shared strategies for leveraging analytics, marketing automation, and mobile to successfully engage guests across the restaurant C-Suite. Also represented and providing their respective opinions were Android Pay and Facebook.
“We’ve seen tremendous interest from our clients and prospects. They want to learn more, share best practices and dive deeper into enabling sales and increased traffic counts through a better understanding of their customer and leveraging smart, omni-channel digital marketing,” says Dev Ganesan, CEO of Fishbowl. “We’re all about building deeper relationships and driving a return on them, whether that’s with our clients, their customers, our partners or industry related organizations.”
“Fishbowl is leading the way through innovation and best practices in using data and brings strategic insights that are actionable,” John Cappasola, president of Del Taco, says. “They are our partners at the table on key facets of growing our brand and helping drive both topline and bottom line result by building more meaningful relationships with our guests.”
