This Veterans Day, Outback Steakhouse is recognizing military service members and saying thank you with its in-restaurant offerings. On November 11, all active and retired military members can receive a free Bloomin' Onion and beverage; and from November 12 through December 31, Military Mates, which includes military families, can receive 15 percent off their check. This year, Outback also launched its first ever Challenge Coin program benefitting Folds of Honor, an organization that provides scholarships and assistance to the spouses and children of those military killed or disabled in service to America.
Outback's Challenge Coin program was inspired by the military custom where soldiers produce their Challenge Coin to fellow soldiers, and anyone who cannot immediately present the same coin must buy a round of drinks.
To honor this tradition, Outback Steakhouse and Carrabba's Italian Grill partnered with Folds of Honor to create their own Challenge Coin, which can be purchased online now through December 31. One hundred percent of proceeds from the sales go directly to Folds of Honor. As a token of appreciation for the donation, guests who present the Challenge Coin at participating Outback Steakhouse or Carrabba's Italian Grill restaurants can redeem a free Coca-Cola product anytime in 2016.
"We're proud to support Folds of Honor with the proceeds from our Challenge Coin program and show our deep gratitude for the sacrifices that military service members make," says Gregg Scarlett, president, Outback Steakhouse.
"We are always thankful for Outback and Carrabba's generous support, and tying this year's contribution to the military-inspired Challenge Coin tradition makes it all the more special," says Major Dan Rooney, founder, Folds of Honor. "I'm excited to add theirs to my personal collection of Challenge Coins."
Outback Steakhouse has supported military service members and their families for more than 25 years, both by feeding troops actively serving abroad and by feeding heroes as they returned home. Over the past five years alone, Outback has donated more than $3 million to aid military families as service members transitioned out of active duty by providing food assistance, auto and home repair, vision care, travel and transportation, moving assistance, essential home items and financial assistance.
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