OpenTable, today announced that last month it seated its 10 millionth cumulative diner via OpenTable mobile products.
Diners seated through OpenTable mobile products have now spent an estimated $400 million at partner restaurants.
Since the company introduced its first mobile offering in May 2008, OpenTable mobile products have expanded to include seven apps and a mobile-optimized website, all of which accounted for 11.5 percent of all diners seated via OpenTable in North America during the first quarter of 2011.
"OpenTable mobile is perfectly suited to help match diners on-the-go to nearby restaurants with available tables," says Scott Jampol, OpenTable senior director of consumer marketing.
"OpenTable mobile products enable restaurants to attract diners who are already out on the town, traveling, exploring a new neighborhood, or simply looking to secure a great dining spot on-the-fly. Diners get the convenience of online reservations in the palm of their hand while restaurants can grow their business by filling empty seats."
"In addition to providing our guests with the convenience of booking reservations from almost anywhere, OpenTable mobile products are a key ingredient of our overall marketing strategy," says Aytac Nural, general manager of AYZA Wine & Chocolate Bar in New York City.
"People have come to expect to be able do everything on their mobile devices, and the breadth of OpenTable mobile products ensures that we're accessible to diners on just about every mobile platform.
“Plus, mobile is critical to attracting leisure and business travelers as well as last minute diners. And even when we're booked solid, OpenTable mobile reservations are perfectly suited to help us fill those last minute cancellations."
Currently, OpenTable mobile applications (www.opentable.com/mobile) are available for Android, BlackBerry, iPad, iPhone, Nokia, Palm, and Windows. Mobile users can also book reservations via the OpenTable mobile site.