Omnivore, an industry leader for end-to-end digitization of restaurant commerce and experiences, announced that Shane Wheatland has been named Chief Marketing Officer.

At a time when ordering a meal from your mobile phone, paying on a screen, tracking deliveries visually, and making reservations in two clicks have become more of a norm than a niche, Omnivore and its restaurant clients are well-positioned to not only deliver on consumer expectations, but optimize operations and expenses while driving growth.

“With the hospitality industry worldwide setting a new pace for innovation, Omnivore’s consumer engagement platform supported by our App MarketPlace and universal POS integration API gives restaurateurs an entirely new level of capabilities to transform the on-premise experience. And, to do it in a meaningful way that creates growth,” says Mike Wior, CEO of Omnivore. “We’re very excited to have Shane’s leadership and vision as we continue connecting our clients to the best digital technologies and providing restaurants with a deeper understanding of their guests.”

Wheatland spent more than 20 years at The Coca-Cola Company in progressive leadership roles, and brings extensive experience developing business-to-business teams and strategy, while aligning company capabilities to customer needs both domestically and internationally. His leadership and approach to leveraging consumer behavior serve as the center point for how Omnivore continues to collaborate and build value for its clients.

“I have been fortunate to work closely with many of the restaurant industry’s finest leaders, and jointly build strategies to drive new trial, frequency and value,” adds Wheatland. “There are certainly many growth opportunities, but I can’t think of a more important one in our industry right now than accelerating the digital experience for guests, staff and support centers. Omnivore has exceptional capabilities to do so, and our industry needs to know more about them. I’m thrilled to be working with Mike and the exceptional talent at Omnivore.”